RECLAIMED RUBBER
A WORN MATERIAL BECOMES PRECIOUS
From the recovery and reuse of racing bike tires, Alisea Cycled creates accessories from recycled rubber. Each item is entirely produced in Italy, from the collection of raw materials to packaging and shipping. Bicycle tires are completely reused, including the cut-off scraps. Each year in Italy, about 2 million bicycle tires are discarded, totaling approximately 700 tons of waste destined for landfills and incinerators. Small actions can make a difference.
GOMMA PFU (PNEUMATICI FUORI USO)
KEYCHAIN HF Group project
Made from cut-off scraps of racing bike tires, ensuring that a tire is completely reused. Finished with colored cotton threads and a leather belt loop.
Racing bike tires that have reached the end of their life can be recovered, sanitized, and processed to become everyday accessories, thus extending the life of the material that would otherwise end up in landfills or incinerators.
KEYCHAIN Continental project
Made from cut-off scraps of Continental racing bike tires, finished with orange cotton, and a customized leather belt loop branded Continental.
All processes are carried out by skilled local artisans.
WORK BAGS Confartigianato Vicenza project
From the recovery and recycling of end-of-life vehicle tires (ELTs) comes the precious “fabric” with which Alisea has made its BAGS. The shoulder strap is made of dyed cotton, and the sides are made from leather recovered from the scraps of artisanal sofa and armchair production.