“We started looking for a partner for a new project for the Perpetua brand and we immediately spotted one with which to create an innovative synergy. Those of us who have been dealing with sustainable innovation for over twenty years know how essential it is to create a network that is consistent over time, with shared vision and values.”
This is why in Alisea we choose partner companies based on their care for the environment. We choose to work with who shares our values in order to offer our customers excellence, innovation and sustainability. Partners to be proud of, like Gmund.
Gmund has been producing paper since 1829, always keeping the attention to the environment at the centre of all they do. In the Gmund structures it is possible to find the most recent technological innovations in the sector alongside active machinery since 1837.
– Water. Gmund is the only company that treats its industrial waters with ozone and entirely without the use of chemicals. (Water consumption is continuously reduced through efficient optimization measures.)
– Raw material. Gmund uses only the cellulose pulp from sustainably managed forests and environmentally responsible stakeholders and treats employees responsibly. The Gmund card is FSC®-certified (FSC-C006462).
– Waste. Thanks to a large-scale waste prevention initiative, Gmund managed to reduce the residual waste incidence by 82% over the last 10 years.
– Power. Thanks to internal structures, Gmund self-produces more than 75% of the electricity through water, solar and thermal power coupling, without generating CO2.
Photos taken on the occasion of Susanna Martucci’s, CEO Alisea and Perpetua, visit to the Gmund factories in Bavaria
The lesson learnt, from the Dea Minerva project: transforming waste into school resources generating wealth for the entire community.
Being a mayor these days is already a sort of war in itself. If then, the mayor in question decides to carry out a project as interesting as ambitious, one can well imagine how such “war” risks becoming a carnage.
Germano Caroli, mayor of Savignano sul Panaro in the province of Modena, is a determined person.
Since 2012 he has been working, involving partners and sponsors, to grow the Dea Minerva Project even if, as it has been happening for a couple of years now, the price of waste continues to be reduced with a tonne of PET which is currently around one hundred euros. What can be done then? Caroli makes a decision that seems diametrically opposed to the political logic: neglecting the individual citizen.
“In the logic of a similar project, the redistribution of resources must necessarily neglect the individual: given the value of the waste – 100 euros for a tonne of PET – splitting the revenues for each citizen or individual family would mean negligible figures, on the order of about ten cents per person.”
So where does the money produced by this waste collection go? With a rare political vision of these times, Caroli redirects the earnings of the project to the Instituto Comprensivo di Savignano (Comprehensive Institute of Savignano). Thus, in addition to the economic value of the contribution, a strong educational value is created for the circular economy. Everyone’s commitment takes the form of an investment in the school and education of future generations.
“If the return on the individual is negligible, the discourse changes when we think about the whole community: it is the union that makes the strength and this is the only way not to disperse the return of virtuous behavior of the citizens.”
In this way Caroli, year after year, is capable of increasing the revenues of the Dea Minerva Project. This year, from 338 tons of waste, 19,100 euros were obtained, with an overall revenue of 73,500 euros since 2012: a very significant result. Considering then the educational return on the virtuous behavior of future generations, it is an exceptional result. A lesson that mixes economy, politics, education and ecology in the hope that other mayors take the same path.
A message for the 7 state leaders of the most developed nations of the planet that talks about innovation, sustainability, design and Made in Italy.
The Communicating Objects of Alisea for the G7 Italy and G7 Taormina.
Mitsubishi Motors Italia is a brand that sustains technology focused on innovation. They decided to create a space in which to talk about Italian innovators who have realised their dreams.
Few months ago they created the hashtag #Sognareinnovare, a portal designed to narrate stories that talk about Italian innovations, in order to improve their visibility and give them the value they deserve.
Alisea, the only Italian company that since 1994 has made of Reuse and Recycling a form of corporate identity, has been selected to take part in this project. Its history is two decades long and it’s filled with innovation and sustainability and can praise products which they invented, as Perpetua the pencil.
The #Sognareinnovare stories will be told in the next months by its protagonists, including Susanna Martucci, the creative and entrepreneurial mind of ALISEA during the launch event on Wednesday 18 November at 6 pm at the Barclays National Theatre in via Giordano Rota 1 in Milan. It is an opportunity to tell our story, to prove that with courage and determination dreams can come true.
That which was a dream yesterday, today is called innovation and it’s by following this path that we want to create a future which revolves around a change focused on people and environmental sustainability.